Welcoming Attendees to Explore Adobe Max with AR

To launch Adobe Max 2024 with excitement and innovation, I designed an AR experience that greeted attendees as they approached the Los Angeles Convention Center. This activation brought the Adobe brand to life while providing a dynamic way to access the day's event schedule.
Planning Game Play
I developed three creative concepts to showcase how AR could transform the convention center entrance. Each version ended with a call-to-action directing attendees to the event schedule:
Option 1:
The Adobe “A” animates into the Adobe Lens, which expands to reveal dynamic brand visuals—symbolizing the limitless creativity of Adobe’s tools.
Option 2:
The Adobe “A” triggers an Adobe generative fill animation, where the generative space transforms into brand graphics that take over the scene.
Option 3:
The Adobe “A” animates into the Adobe Lens, turning it into a branded backdrop  where attendees can take pictures.
The first concept was chosen for its clarity, impact, and strong alignment with the Adobe Max branding.
Setting up Geospatial
I collaborated with the 3D team to build the experience using Adobe Aero and Google Geospatial, ensuring precise placement on the convention center.
Testing
After the animations were developed in Blender, I conducted on-site testing, refining alignment for a seamless real-world experience.
Results
In just three weeks, I built this AR activation, which engaged over 100,000 attendees. It created an energetic, memorable welcome that set the tone for the event. The success of this project reinforced Adobe’s brand presence and led to further collaborations.

Like what you see? Contact me to discuss how we can work together!

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