Showcasing Purina’s New Products through Interaction

I designed an interactive AR scavenger hunt to boost engagement and excitement for Purina customers. This experience encouraged users to explore seasonal Purina products while unlocking rewards, making brand interaction fun and immersive.

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Research & Insights

I conducted in-depth research, developing four detailed user personas, analyzing social media trends, and performing a competitive analysis to highlight Purina’s unique strengths.

This research informed my development of four gameplay options. I quickly mocked up each concept and presented them to the client, who selected the fourth one.

Design Strategy

I created low-fidelity storyboards to map out gameplay and interactions, breaking down mechanics and refining the user journey. This process ensured clarity and set a strong foundation for an intuitive experience.

I played with different styles to explore the project’s design direction. Experimenting with aesthetics and composition helped shape a visually compelling and cohesive experience.

3D Design Direction

I used AI-powered tools alongside Adobe Dimension and Illustrator to create high-quality visuals that defined the direction for 3D development. This ensured design cohesion and secured approvals before 3D production even began. Below, I showcase the design inspiration I created for the 3D treats.

This work resulted in cohesive, finalized 3D assets that were produced efficiently.

Results

The project was a success, delivering an engaging and rewarding AR experience that resonated with Purina’s audience. The thoughtful research and creative execution resulted in a campaign that delighted users, strengthened brand connection, and provided a fresh, exciting way to interact with Purina products.

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